Wendy L Morrison Owner/ ArtLink BC
Graphic Artist/ Market Researcher /Designer
I started ArtLink Inc. in 1983 as a marketing agency for the arts. In 1985 I diversified ArtLink Inc. to provide logo design, graphic art, and marketing services to other business from Husky Oil, Calgary Magazine to smaller retailers in Calgary. ArtLink Inc. has an extensive portfolio of past works and corporate branding campaigns that were provided for clients.
After studying Graphic Arts at the Alberta College of Art and later working at Friesen Printers in Calgary, I continued to provide graphic art services for over 20 years, producing the National Ceramic arts magazine, titled Contact Magazine, for 8 consecutive years, I have designed and published several books, my first being the TNT Cookbook, a nutritional snacks recipe book. Other books I have designed including: the Centre of The World by poet Murdock Burnett, and the Heartland Cookbook, which won gold in Alberta and bronze internationally for design and production. As a service of ArtLink, I have provided logo designs and corporate branding, promotions, print advertising, and complete marketing strategies for a broad range of clients from Husky Oil to small retailers and arts groups.ß
ArtLink Inc. initailly set out to promote established artists who made large scale public works of art; Sculpture, Murals, Stained Glass, or Fiber artwork for public spaces. Atlink’s objective was to place public works of art in the streets of Calgary where people could interact with the art and assist artists to market their large scale works of art. In addition, I organized and ran several successful arts festivals in Calgary, including a founding board member of the most successful festival in Calgary, called The Lilac Festival on 4th Street south west. In 1992 I organized and promoted Street Studios, an outdoor artist studio festival running every weekend in August, with 5 blocks of artists and two stages on Steven Avenue Mall in downtown Calgary, Alberta.
While living out at our organic ranch and tourism business in Spruce View, Alberta I was hired as a business consultant for the Alberta Government, helping new businesses set up and effectively market their new business. With extensive market research and planning, I helped hundreds of clients set up and run their businesses successfully in central Alberta. We sold our 157 acre organic farm in 2014 and moved to the beautiful town of Rossland. I moved to the West Kootenay’s for a position as Basin Business Advisor, for the west Kootenay Basin. I have now been working as the Basin Business Advisor for 4 years and very much enjoy working with the Kootenay’s businesses!
ArtLink BC is soon going to provide graphic arts design for: advertising layout, effective messaging, and ad agency services like media recommendations based on target market analysis.